Kick With Pixel

Kick With Pixel thumbnail

An engaging microgame to reward/incentivise users for transferring to Team Pixel.

Published by
Balraj Johal Avatar

Phantom were approached by Google to create brand assets for Google Store’s Pixel Transfer Window campaign. Instead of just meeting the brief, we pitched a microgame allowing present/newly transferred Team Pixel users to get the chance to win big ticket prizes.

This was a tight turnaround, but I had the pleasure of being a key team member on the project from start to finish, with my roles including:

  • Ideating on the core game loop
  • Designing and building the non-standard interaction mechanic
  • Building the scene, using custom shaders to elevate visuals and interactions
  • Building a performant SPA system in vanilla Typescript on top of a static site builder

We were able to iterate on this project for a second campaign, this time to coincide with a legally un-nameable European football tournament.

In the second iteration we pushed our quality bar much higher; improving our environment fidelity, extending the game loop and polishing our UI/motion language.

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