Woodlight

Context: Woodlight is a start-up built by bio-engineers who made it their mission to illuminate cities thanks to bioluminescence. They recently succeeded in creating the first bioluminescent plant prototype. A plant that permanently emits light without any energy past its creation.

The challenge: Show a product that isn't complete yet, and give context around its uses in order to prepare for fundraising.

The solution: A WebGL experience that immerses users in a fictional city built with this product, then shows the plant in details and lets user interact with it in order to understand it better.

The result: An easy to grasp concept and a website that will adapt to the needs of a scaling start-up.