For this project, I developed the website using Craft CMS, enabling seamless content management and easy updates to partner visuals. The partners section was designed with dynamic functionality — visual groups are randomly ordered on each visit, keeping the site fresh and engaging. When users click to view larger single assets, high-resolution versions load dynamically, ensuring crisp visuals while optimizing performance.
Adopt
December 2024
Adopt is a minority-owned brand and creative agency based in Portland, Oregon, that shapes and builds brands by harnessing the power of sport, athletes, and culture.
Their services include brand and creative strategy, digital experience design, and campaign storytelling, with a fluid working model tailored to each partner and project. Collaborating with top-tier brands such as lululemon, Netflix, Marvel, The North Face, EA Sports, and Visa, Adopt brings bold ideas to life, combining creativity and strategy to move businesses forward.
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Interactive features were a key focus. Titles and pagination labels elegantly follow the cursor, and keyboard navigation allows for a smooth browsing experience. Real-time elements were also integrated, such as the studio’s local time displayed in the top-right corner, which updates continuously. Additionally, the site supports both light and dark modes, automatically adapting to the client’s timezone for a personalized experience.
Great care was taken to optimize the site’s loading times, implement polished micro-interactions, and ensure consistency in typography across all devices — from desktop to mobile. The result is an interactive, visually compelling, and user-friendly experience that reflects the creative ethos of the brand.