A magical experience revealed from the sparkles and stars, a maze appears and guides you through challenges after which you’re able to place your order. A 3D graphic-intensive WebAR campaign with a performance monitor, enabling compatibility with iPhone 8 and up.
Dior – The Garden of Dreams
December 2023
We had the privilege of collaborating with GoSpooky and Dior to celebrate the 2023 holiday season by bringing the magic of the Jardin des Tuileries to life. Our mission was to create an activation to captivate, entertain, and convert Dior fans.
Developing an immersive world experience using webAR technology presented unique challenges. We were committed to retaining DIOR's high-quality aesthetic without compromising the user experience. By pushing the boundaries of webAR, we stretched all possibilities to shape The Garden of Dreams exactly as envisioned.
Categories
Styles
Client
Dior
Agency
GoSpooky
Member Credits
Credits
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Servin Nissen
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Pieter Siekerman
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GoSpooky
Three immersive minigames, each set in its own unique world, invite users to engage in dynamic interactions — lighting candles, breaking through ice, and spinning the carousel.
By leveraging your device’s camera for positioning, and using intuitive tap and swipe motions, players can fully explore these environments.
These “worlds within worlds” allow us to run huge experiences on tiny phones, setting a new standard for interactive experiences.
Thanks for looking at Merlin’s WebAR case study for Dior.
Check out Merlin’s website, https://merlin.studio, for more!
