A dynamic journey through time
In order to create a uniquely individual experience, we implemented a strategic backend development to keep the journey original, dynamic, and varied for every user — no matter how many times they return. This combined with the wide range of visuals and varied questions ensured a new and entertaining experience for all.
Columbia 100 Year Anniversary
February 2024
To celebrate 100 years of Columbia Pictures, Watson partnered with Sony to create a century-filled website and quiz for fans to rediscover the films and shows that shaped them the most.
Categories
Launch Project
Client
Sony Pictures
Agency
Watson Design Group & Exo Ape
Member Credits
Credits
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Nathan Carver
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Robbert Schefman
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Ronald Gijezen
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Angelica Maleski
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Kadeem Morris
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Christopher Higginson
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Brian Grannan
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Rob Smittenaar
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Ruud Luijten
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Bryant Taylor
A quiz shaped by you
Each run through the quiz presents the visitor with eight interactive questions that gradually change based on their responses. With titles, genres, and visuals from a hundred years of film and television, we were able to tailor the experience around each answer. For example, if the quiz finds that the user leans toward horror, more options will be horror-themed. If they lean toward 80s films, more options will tap into nostalgia.
Made to share
After diving into Columbia’s 100 years and completing the quiz, visitors were presented with a personalized shareable through an automated asset generator. This asset — accompanied with a range of social sharing options — played an important role in maintaining engagement and enthusiasm throughout the campaign and beyond.
An extra hint of customization
To provide visitors with an extra layer of personalization before sharing the generated asset, we implemented an editing tool that gave them the ability to tailor their final sharable. Whether it’s selecting their favorite villain, sidekick, or title, this customization provided viewers the final say while showing them a range of hidden gems and films they may have missed.
Spreading love for Columbia Pictures
Lastly, to increase awareness and site reach, we collaborated with varying Sony IPs to post their very own shareable to their followers. From the Spiderverse to Jumanji, fans and communities were able to link back to the celebratory experience and dive into it all for themselves.