Hi, I’m Michael. I work as a freelance frontend developer and UX consultant. I’m passionate about designing, optimizing, and building digital experiences.
I work hands-on with clients globally and have contributed to many projects that have won Webby, Awwwards, Lovie, and more. But more importantly, I care about the impact of my work and my clients’ results. I often collaborate as a subcontractor with both Danish and international agencies and studios.
A multiuser touch-based installation (event recording)
What has being part of the Okay Dev community meant to you?
The community has completely replaced X/Twitter for me, which is great because it’s more focused and doesn’t have all the surrounding noise. I find inspiration, stay updated on new tech, and occasionally get work leads.
What got you interested in the web industry?
Years ago, I thought I’d get into copywriting. Then out of the blue, a band needed a website. After that, their photographer needed one, and then the photographer’s clients needed one too. It just snowballed, and I went with it.
How did you learn your craft?
I started by building really creative Flash websites 20 years ago, which was a fantastic way to learn. Honestly, I feel a bit sorry for new front-end devs who dive straight into frameworks and tools instead of experimenting with code and making cool, inspiring things.
Creativity has felt a bit slow in the industry over the past few years, and I really hope it starts picking up again. I think a lot of it comes from this shift toward “tooling over creativity.”
What was your first industry job like?
My first job was at a small agency, mostly working on Flash websites.
What does a typical workday look like?
I’ve been freelancing for 15 years, so I don’t really have a typical workday.
Often, I start the day at the gym, then head to the office. Later, I pick up my kids, do a bit of work at my home office, have dinner, and spend time with my family. I usually end up doing a little more work in the evening. Some days are really intense so I can get things done.
When are you most productive?
I’m most productive when my family is doing well, and I don’t have any major worries. A bit of good music in the background doesn’t hurt either!
How do you find new projects/clients?
Most of the time, clients find me — either through my network or award websites. Every now and then, I’ll reach out to designers or agencies if they’re looking for partners.
What’s on your desk?
I keep it super minimal — less clutter, less distraction.
What are your go-to apps?
Nothing fancy — just Instagram, Google Keep, Google Calendar, Gmail, etc. I’m really into playing the drums, so most of my time is spent on that.
Which tools (technical/design) do you use regularly?
These days, most designs are Figma projects, but I’m comfortable using whatever tools my clients prefer. Having a background as a designer means I’m familiar with design tools. I also prefer exporting and cropping assets myself to maintain control and optimize when possible. I code using Visual Studio Code, like most developers I know, and I’m working on integrating more AI tools, such as Copilot.
How large are the projects you typically work on?
Most of my projects require between 100 and 300 hours of work. Occasionally, I work on projects that extend over longer periods.
What’s your approach to starting a new project?
I always insist on a handover call or meeting with the designer and/or client. It’s important to gather all the knowledge and considerations to understand the direction and style of a project. After the handover, before coding anything, I try to outline the project either on paper or in my head to consider the architecture and tools needed. I often create prototypes of key elements before starting the actual project.
What inspires you?
I’ve always drawn inspiration from movies and art. If we limit ourselves to just looking at other websites, we end up making things that all look the same.
Do you work best in silence, or do you prefer some background noise or music?
I prefer music or some background noise. Since I have mild tinnitus, complete silence feels uncomfortable.
How does freelance life compare to working at an agency?
Working freelance can be a blessing. The freedom to structure my own time, take on overtime (or turn it down), and choose my professional direction is fantastic. However, I do miss having colleagues — the casual chats by the coffee machine and the sense of being part of a team. But working with other independent designers and developers and sharing an office space helps make up for the lack of colleagues. I work from home a lot, but I actually prefer getting out. It helps me focus, and I enjoy the social aspect.
Which project(s) are you most proud of?
That’s a tough one… For over 10 years, I’ve been creating websites for an educational and cultural institution in Denmark. It’s been hugely successful, though it’s tricky to share publicly since it’s locked behind a school/pupil login. I’m also really proud of all the websites where my clients take bold creative risks, whether or not they win awards. And, of course, “the100meterscroll” was an amazing project too — it reached millions of players and was a huge hit.
“the100meterscroll” (screen recording)
What’s your perspective on AI, and have you integrated it into your workflow?
I’m a little freaked out about the implications of AI — not just for my job, but for society in general. So far, I’m only using it on a small scale, but I’ve started building projects with tools like ChatGPT.
Are there any technologies or tools that you’re excited to explore more?
I’m always on the lookout for ways to streamline my workflow, though I don’t have anything specific planned right now — aside from diving deeper into AI.
Any advice for aspiring creatives?
Stay curious about your craft, and always treat the people you work with kindly.
Final thoughts, exciting projects, or upcoming trips?
I recently started a network with Danish creative developers. I’m excited about meeting up and sharing insights with them. I’m also working on some really cool projects, but you’ll see them soon. :-)
Bang & Olufsen — BEOPLAY (screen recording)