What do we think about Austin's new rebrand?
My first impression was that it was too corporate. But after reading about how Pentagram/DJ Stout incorporated so many Austin elements into this simple design- I'm now pretty impressed!
My first impression was that it was too corporate. But after reading about how Pentagram/DJ Stout incorporated so many Austin elements into this simple design- I'm now pretty impressed!
This is the article/interview that changed my mind: www.fastcompany.com/91398484/how-pentagram-designed-austins-first-ever-logo
Looks fine, haha! I like in that article it say Pentagram's reaction to the social media backlash was ‘completely expected.’ People tend to not like change, at least until they get used to it. 😆