Android

When Android launched in 2008, as an open-source OS, a bold decision was made to make the logo open source too. This meant developers, partners, and fans could modify the little green robot at will. Twelve years and over 2.5B users later, the OS had become a global standard — without global guidelines. How do you rebrand the world’s largest OS when you don’t own its most iconic asset? You turn it into the design system.

From the bold graphics and custom typeface to the user experience elements, we built an entire design system from the shapes of the robot. We made the system universally accessible, created comprehensive guidelines for the first time in brand history and brought it all to life in a state-of-the-art mobile-first experience for Android.com.

The redesign has been positively received by designers and developers and has resulted in a 55% increase in site satisfaction.