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    Pasqua Wines thumbnail

    Pasqua Wines

    March 2023

    The House of the Unconventional, where wine-making is wine-reinventing.

    Categories
    Styles
    Skills/Tools
    Launch Project
    Client
    Pasqua Vini
    Agency
    Adoratorio
    Credits

    • Adoratorio

    6476012bd9d91779600196
    6476012bd621e165073888
    6476012bdc8c8993723257
    6476012bdfdf5143592952
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    When Pasqua Wines reached out, it initially felt like any other wine producer in need of a new website.

    It was only by getting to know them, that we learned how they worked in complete opposition to the mostly motionless wine industry.

    While true to their heritage and the tradition of wine-making, Pasqua embraces a modern, design and innovation-oriented communication approach, creating a refreshing richness in their labels, digital campaigns and photoshoots.

    In a world entangled by heritage, paralyzed by tradition, Pasqua is ​“The House of the Unconventional”.

    The journey through this world of Icons and timeless classics started by evolving and defining the digital image of a shimmering Brand to make it robust and contemporary, yet flexible to the creative and visionary whims of its people and the artistic collaborations that often sprout from such a dynamic group.

    The palette of neutral and earthy tones, so dear to the Wine industry standards, was interpreted with careful (and sometimes unexpected!) color choices, desaturated to be the perfect canvas for future content while standing bold and inspiring in its own right.