TROPICAL WATER
Tropical Water & Well is a water treatment and well pump service crew headquartered in Port Charlotte, serving all of South Florida.
Naming, branding, identity, site design, web development, copywriting, and technical SEO by History of Salad. Potable water by Tyler Kelly and the Tropical Water crew. Special assist on branding from Samuel Truitt.
Published by
@historyofsalad
Co-Founder, Art Director, Designer, & Web Developer,
History of Salad
Asheville, NC, USA
Norwegian Bokmål
Accessible, SEO-optimized websites can be awesome, man.
I'm a creative developer with a lengthy background in design and studio art. I used to be on the design team at Moog synthesizers. I used to teach typesetting and letterpress printing. I make experimental, improvisational music. I approach every site build with the same sense of play, curiosity, and pixel-perfect precision that I bring to all my creative work. That's why I co-founded History of Salad, a design and technology studio, with my copywriting-and-SEO-wizard partner, Whitney Gilchrist.
Accessibility features aren't add-ons; they're a necessary step in imagining and building a better world than the one we have now.
I've been involved in the disabilities community my entire life, thanks to my badass oldest brother (he has a severe seizure disorder). People with disabilities—and their strung-out, underpaid caretakers—use the internet, too, so let's try our best to build things that make immediate sense to as many people as possible. I love talking and learning about this stuff, so please reach out if you want to trade some knowledge and experience. :)
A web developer who's covered in actual ink.
I also run an award-winning indie publishing house and printmaking studio called Drum Machine Editions, where I collaborate with artists, musicians, and writers to design and publish genre-defying artists' books and works on paper. Our publications have been featured in over a dozen international art book fairs and are housed in public and private collections in the USA, Canada, France, UK, and Norway.
Published by
@historyofsalad
Co-Founder, Art Director, Designer, & Web Developer,
History of Salad
Asheville, NC, USA
Norwegian Bokmål
Accessible, SEO-optimized websites can be awesome, man.
I'm a creative developer with a lengthy background in design and studio art. I used to be on the design team at Moog synthesizers. I used to teach typesetting and letterpress printing. I make experimental, improvisational music. I approach every site build with the same sense of play, curiosity, and pixel-perfect precision that I bring to all my creative work. That's why I co-founded History of Salad, a design and technology studio, with my copywriting-and-SEO-wizard partner, Whitney Gilchrist.
Accessibility features aren't add-ons; they're a necessary step in imagining and building a better world than the one we have now.
I've been involved in the disabilities community my entire life, thanks to my badass oldest brother (he has a severe seizure disorder). People with disabilities—and their strung-out, underpaid caretakers—use the internet, too, so let's try our best to build things that make immediate sense to as many people as possible. I love talking and learning about this stuff, so please reach out if you want to trade some knowledge and experience. :)
A web developer who's covered in actual ink.
I also run an award-winning indie publishing house and printmaking studio called Drum Machine Editions, where I collaborate with artists, musicians, and writers to design and publish genre-defying artists' books and works on paper. Our publications have been featured in over a dozen international art book fairs and are housed in public and private collections in the USA, Canada, France, UK, and Norway.
Year
2025
Client
Tropical Water & Well
Agency
History of Salad
Credits
- Erik Pedersen — Naming + Branding + Design + Development
- Whitney Gilchrist — Naming + Copywriting + SEO Strategy
- Samuel Truitt — Branding
Skills/Tools
Categories (7)
Styles (7)