MOB LINKS®

MOB LINKS® is a streetwear and lovewear brand built around one idea: inspiring a generation of future superheroes. When a brand talks that loud, its store has to carry the same weight.

So none of it came out of a template. The whole thing was built from scratch on Shopify.

The design goes loud on purpose. Saturated colour, oversized shapes, and a visual language lifted from the cartoons and toys people grew up on. It's a brand about dreaming bigger, so the store had to sit closer to childhood than to retail.

The motion follows the same rule. There's bounce almost everywhere: things overshoot, settle, and wobble a little instead of easing politely into place. None of it is decoration, it's the brand's energy translated into how the page behaves.

The 3D had to survive all that. Real-time scenes on a shop have to load fast and run on whatever machine turns up, so every asset was rebuilt and optimised for the browser rather than for a render.

What comes out of it is an e-commerce store that doesn't behave like one. You scroll it the way you'd scroll something made to be enjoyed, and you happen to be able to buy a t-shirt at the end.

The A-Team:

Henelder Rodriguez Sanca — Brand vision, Art direction and UX/UI Design
Benjamin Robinet — Development lead: WebGL, motion and UI integration, Shopify, plus creative input on the UI
Benoît Marzouvanlian — Producer / Art direction
Antonin Wieczorek — Creative development
Aurélien Desert — 3D WebGL Designer

Awwwards Site of the Day and Developer Award. Site of the Month nominee.